United States of Dramerica
There is nothing like a dram of whisky to inspire an important conversation. Each week we sit down with a guest from the worlds of entertainment, sport or business and they tell their story over a glass of whisky.
United States of Dramerica
Episode 58 - David Balfour, co-founder of LIGHTBLUE and marketing and event expert
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David Balfour
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Season 1
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Episode 58
We talk to event and marketing expert David Balfour.
The Scot living in Dubai with plans to expand in to the US talks events, how the pandemic has changed the industry, what is possible now and what direction he thinks events will go in the future.
He tells us how the uneven pace of recovery is creating opportunities, the huge appetite to return to live experiences and how Usher nearly ruined one of his first events in the US.
David tells us about his favorite whisky, his sneaker collection and the appeal of life in Los Angeles.
And why he wants to share a Wolfcraig whisky with Sir Alex Freguson.